CTL Global continues to lead the way in 3PL innovation with the deployment of Zebra Technologies’ Symmetry Fulfillment Solution—an assisted person-to-goods picking system that’s already transforming operations across our facilities.
In a recent DC Velocity interview, Alex O’Dell, CTL’s SVP of Integrated Operations, joined Cody Upp, Head of Commercial Robotics at Zebra, to discuss how this technology enhances fulfillment accuracy and flexibility—while preserving the human element of our service.
Overcoming 3PL Fulfillment Challenges with Smart Tech
As a third-party logistics provider, CTL Global is constantly seeking new ways to streamline operations without adding unnecessary complexity or cost. Rising labor costs, demand volatility, and competitive pressure mean efficiency isn’t optional.
Order picking represents one of the most resource-intensive areas in 3PL operations. That’s why CTL Global’s focus is clear: enhance pick accuracy, improve speed, and avoid over-investment in static infrastructure. Zebra’s solution checked every box.
"We were seeking solutions to optimize our warehouse labor, looking to increase our picking efficiency."
Seamless Integration of Person-to-Goods Automation
A core success metric in this deployment was minimal disruption. CTL’s systems and service levels couldn’t afford downtime—and this rollout didn’t require it.
The Symmetry platform layers on top existing workflows, optimizing each trip through the warehouse and enabling greater productivity without needing to reconfigure the entire facility. This flexible, infrastructure-light approach aligns perfectly with how CTL Global operates.
Real-World Results: ROI, Productivity, and Scalability
The results speak for themselves:
- This next-generation technology positions us to support both current and future clients with scalable fulfillment capacity
- Improved individual performance, thanks to live metrics and operator visibility
- Scalable architecture that lets us expand with client needs across multiple sites
We’re projecting a two-year return on investment, with long-term advantages in speed-to-ship, cost control, and competitive differentiation.
By investing in adaptive automation, CTL is scaling smarter—not just bigger.
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